Asda and its financial section, Asda Money, appear to be marketing their finance options such as Credit Cards in a vigorous manner. It seems they are trying to work off of the fact that many people in the Uk now hold a deep hatred towards banks, especially since they aren’t lending as freely as they were before the recession. Asda Money are offering cashback on Asda credit cards. The funny thing is, it appears that Asda Money are offering a small cash back via a credit card through a bank over in France. So not only are they actually using banks they are using foreign ones to save money
It appears to be regurgitated old news though as Asda have been offering credit facilities for years now.
They don’t offer anywhere near the services a bank offers. So there might be a flaw in the propsed PR.